talk

The most prestigious time for any Hollywood actor, is February when the Oscars are rolling, set, and awarded. One nominee that stood out was up and coming nominee Damien Bichir. Nominated for best actor in his role in A Better Life, this Mexican actor is rather unknown to Hollywood. However, in Mexico, his entire family had their own category in Mexico’s MTV Movie Awards; talk about prestige.

In the film industry since the age 14, Bichir has a total of 62 film credits most of them being Spanish language films. Surprised at his nomination, Bichir said to US Weekly, that he felt overwhelmed having his name grouped with incredible actors. Moreover, he dedicated his nomination to all the millions of illegal immigrants who live in America, thanking them for making life in the US better and easier. This being Bichir’s biggest break yet in Hollywood, it might just give him a better life as well.

written by Ashley Estrella

Forbes “30 Under 30” is always filled with astonishing individuals who give hope to this new technological and innovated age that is upon us. It is always filled with a mix of inventors, and scientists, engineers and everything in between. One nominee, in particular, stood out more than the rest. At the young age of 17, Javier Fernandez-Han is an inventor who will someday change the world.

Fernandez-Han was placed on the list for his innovative use of algae. He invented a way to use algae to digest sewage and capture methane to be used as fuel. This young scientist surpasses his age by far; even at the age of 14 he founded his very own organization. In an interview Fernandez-Han said that he enjoys what he does and invents with the hope of helping the poor with what he creates. Sometimes the best way to learn is to think out of the box by coming up with new and innovative things no one has thought to teach (or do) before.

written by Ashley Estrella

President of Sony Ericsson U.S., Anderson Teixeira, and the Head of Region executive in North America, has decided to move up the bigger tree with riper apples. After working with Sony for ten years, Teixeira has decided to venture off into the new beginnings. Recently being appointed the “Head of Latin America” at Apple, Teixeira will be the official Latin American division manager.

With the new growth and December openings of Apple stores in 16 Latin American countries, its presence in Latin American is only growing. Apple hopes this growth will result in a progressing opportunity for the company. From one year to the next Brazil had already increased 118 percent over in revenue. Moreover, Teixeira, a Brazilian native, will be the first regional manager Apple has had in recent time.

written by Ashley Estrella

Today February 1^st, Comedy Central is set to release a Latin American channel for all to enjoy. Viacom International Media Network announced the broadcast launch of Comedy Central Latin America to be across the region. With the key markets being in Latin America, coverage of the new channel will be in Argentina, Chile, Colombia, Dominican Republic, Ecuador, and Venezuela. This channel will feature the renowned shows of their original productions and even be available in Portuguese, as well as Spanish. There are also new original shows set to air; La Familia del Barrio, being one of them.

Laughter is contagious, and the expansion of it is indefinite. But the new smiles worldwide will be the ongoing trend that Comedy Central has been working on for years.

written by Ashley Estrella

On January 23^rd central London became the new leading subject in Tropicana’s new project campaign Brighter Morning. With the help of UK’s leading art collective Greyworld, this public art installation rises and sets in the middle of Trafalgar Square. With the equivalent of 60,000 light bulbs this synthetic sunlight gives up to 3 additional hours of sunlight for the central London natives and tourists to enjoy in the gloom of winter. It may have taken six months to complete, but this artwork produces 4 million lumens of light, making it visible from space. So as dreary as winter may be, with the help of Greyworld, Tropicana did an extraordinary task in making it a much brighter morning for those living in London. It’s nice to see that somewhere, the sun is always shining.

Click on Brighter Morning to watch the video!

by Ashley Estrella

General Motors has selected New York advertising and communications agency, The Vox Collective, as its U.S. Hispanic public relations agency for 2012 following an extensive review of agency capabilities in public relations, corporate communications, and public affairs before the rapidly expanding Hispanic market.

Read more at GM Official Site

Rumors around town have been officially confirmed that Rupert Murdoch’s media giant, News Corporation, will be challenging U.S. Spanish-language broadcast networks Univision and Telemundo, by launching a rival in partnership with Colombian broadcaster RCN Television.

MundoFox, which will be part of News Corp.’s Fox International Channels unit, is scheduled to launch this fall as the Hispanic audience in the U.S. continues to grow. Colombia-based RCN Television Group already produces popular shows for Spanish-language networks in the U.S., such as “El Capo” and “Yo soy Betty la Fea.”

The network will be available to anyone with a digital antenna and will mark News Corp.’s first venture into a free Spanish language market. The real question remains to see though, how different MundoFox’s content will be in order to offer a real alternative to the 50-plus million Latino viewers who currently have limited options in Spanish-language broadcast television.

written by Catherine Cuello,  the vox

Puerto Rican actor José Ferrer will appear on a First-Class Forever Stamp in 2012 as the 14th luminary celebrated in the U.S. Postal Service’s Distinguished Americans series. Ferrer won several Tony Awards, performed in more than 60 movies, and earned three Academy Award nominations. Born in Santurce, Puerto Rico, Ferrer played Iago in Margaret Webster’s Broadway 1943 production of Othello, which became the longest-running production of a Shakespeare play staged in the U.S., a record it still holds.

The Post Office issued their first stamp in 1847 and over 4,000 stamps have been created since then. So cheers to all the prominent Latinos in the U.S. in pursuit of the American Dream. Cheers to those who followed their dreams and made it onto Broadway, Hollywood or the U.S. Postal Service’s Distinguished Americans series. And, cheers to the rest that continue to inspire us to be better everyday, believe that we can fulfill our dreams and encourage others to keep up the spirit.

¡Salud!

written by Catherine Cuello,  the vox

Our very own Roberto Ramos,  president & CEO of the vox collective, was published in The Holmes Report talking about Marketing to Latinos: Clues for a National Healthcare Conversation.

“Healthcare is on the minds of many Americans and the Hispanic experience might be able to provide the solutions that the national conversation on healthcare is looking for. Hispanics as a group, the fastest-growing demographic in the country, provide a wealth of insight into issues that may affect the general population…”

Latinas are one of today’s fastest growing and influential consumer markets. They generate $400 billion in purchasing power, but influence $1.2 trillion in buying decision. Moreover, 73% of Latinas between the ages of 18-44 are mothers, making them a critical segment for marketers seeking to reach women who are gatekeepers of their families. Latinas also tend to skew on average 14 years younger than the general US population and have larger families than other segments. In an effort to gain a more in depth perspective on what this will mean for marketers, Hispanic PR Blog recently spoke with Miriam Muléy, VP of Client Services & Strategy at the vox collective and author of the newly released, The 85% Niche: The Power of Women of All Colors—Latina, Black and Asian (Paramount Books).