Consumers perception of going green has risen and fallen faster than the stock market these days. Companies and consumers alike have experienced this roller coaster of a ride as our economy went from boom to bust. Going green was a way for corporations to flex their social responsibility muscles and for consumers to feel empowered by the green products they consumed daily. We’re all playing our role in conserving mother nature…
It seems like healthy food, hybrid cars and energy efficiency have become a thing of the past before they even hit the mainstream. The economic crisis has changed everything! Going green is no longer as important as stretching the almighty dollar; value is where it’s at. We see the shift happening everywhere as the Costco’s, Wal-mart’s and Target’s of the world have become the brands of choice for everything from groceries to fashion. Let’s not even peak into the grocery aisles of our favorite grocery stores, where private labels have increased market share in a way that they could never have imagined.
The days of making emotional purchases are long gone. Kiss the designer duds good-bye and while your at don’t even bother looking at the menu at that 5-star restaurant. We’re shopping at Target and grabbing a value meal at McD’s. This is not far from the truth as the most successful corporations have adopted a value proposition that is more in line with the current economic times.
The yellow brick road towards value has clearly been laid and it is the new reality as we embrace more responsible ways of managing our finances. A little savings anybody!? Let’s pray this is a cyclical trend and the boom is on the horizon.