On January 23rd central London became the new leading subject in Tropicana’s new project campaign Brighter Morning. With the help of UK’s leading art collective Greyworld, this public art installation rises and sets in the middle of Trafalgar Square. With the equivalent of 60,000 light bulbs this synthetic sunlight gives up to 3 additional hours of sunlight for the central London natives and tourists to enjoy in the gloom of winter. It may have taken six months to complete, but this artwork produces 4 million lumens of light, making it visible from space. So as dreary as winter may be, with the help of Greyworld, Tropicana did an extraordinary task in making it a much brighter morning for those living in London. It’s nice to see that somewhere, the sun is always shining.
Click on Brighter Morning to watch the video!
by Ashley Estrella