The Roberto Cavalli at H&M collection debuted in around 200 select H&M stores worldwide in November 2007. H&M was created 60 years ago and has become a worldwide success offering a large range of trendy fashion items at low prices. The collection included 20 men’s and 25 ladies’ pieces including underwear and matching accessories all in Cavalli’s unique signature style. Stars like Madonna, Charlize Theron, Jennifer Lopez, Sharon Stone, Victoria Beckham and Lenny Kravitz have worn the exotic patterns and prints on Cavalli’s name brand lines.
H&M has perfected this formula over the years; signing a top fashion designer to create a special collection for the low-cost chain. First off was Chanel’s Karl Lagerfeld in November 2004, followed by Stella McCartney, Viktor & Rolf and most recently Madonna. H&M has never disclosed the sales revenues for the unique collections, but the special labels have flown off the racks within days. A fashion revolution for the masses?
Hardly! The price points for these unique collections seem a little high for the quality and design. Fashion conscious people everywhere should know better than to squander anywhere from $49.90-$349.90 (Cavalli’s price range at H&M) on mediocre designs made from the lowest-quality materials. The brand name is irrelevant if the quality cannot justify the price. I for one would rather invest in a piece from Just Cavalli or the Roberto Cavalli annual sale.