talk

Forbes “30 Under 30” is always filled with astonishing individuals who give hope to this new technological and innovated age that is upon us. It is always filled with a mix of inventors, and scientists, engineers and everything in between. One nominee, in particular, stood out more than the rest. At the young age of 17, Javier Fernandez-Han is an inventor who will someday change the world.

Fernandez-Han was placed on the list for his innovative use of algae. He invented a way to use algae to digest sewage and capture methane to be used as fuel. This young scientist surpasses his age by far; even at the age of 14 he founded his very own organization. In an interview Fernandez-Han said that he enjoys what he does and invents with the hope of helping the poor with what he creates. Sometimes the best way to learn is to think out of the box by coming up with new and innovative things no one has thought to teach (or do) before.

written by Ashley Estrella

On January 23^rd central London became the new leading subject in Tropicana’s new project campaign Brighter Morning. With the help of UK’s leading art collective Greyworld, this public art installation rises and sets in the middle of Trafalgar Square. With the equivalent of 60,000 light bulbs this synthetic sunlight gives up to 3 additional hours of sunlight for the central London natives and tourists to enjoy in the gloom of winter. It may have taken six months to complete, but this artwork produces 4 million lumens of light, making it visible from space. So as dreary as winter may be, with the help of Greyworld, Tropicana did an extraordinary task in making it a much brighter morning for those living in London. It’s nice to see that somewhere, the sun is always shining.

Click on Brighter Morning to watch the video!

by Ashley Estrella

The vox is proud to announce that we’ve received 2 Davey Awards for the Hispanic campaign developed for Vonage- “Vueno Vonito Varato” (a familiar Spanish expression spelled with “B” vs. “V” meaning “Good, Beautiful, Inexpensive”).  This expression was used as a framework to communicate the benefits of Vonage and has been carried through our entire campaign. The campaign which has TV, online, and print components first launched in May of 2010.  Categories placed in are branding/ promotion and business to consumer.

The winners of The 2011 Davey Awards have been announced by the International Academy of the Visual Arts. With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide.

The Davey Awards is judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Sotheby’s Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, Bath & Body Works, Brandweek, Polo Ralph Lauren, ADWEEK, Alloy, Coach, iNDELIBLE, MTV, Victoria’s Secret, HBO, The Ellen Degeneres Show, Myspace.com, and many others. See www.iavisarts.org for more information.

About The Davey Awards: The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.

The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and more information.

A picture can say a thousand words….! Needless to say, I LOVE THIS CAMPAIGN, and I don’t even smoke.  Mario Testino, thank God we have you out there. V Magazine, you get what i love. I’m buying whatever your selling…!

By: Catherine Marie Cuello

If equality benefits everyone, even those in the upper class, then why do we not work towards improving basic living standards? Today’s media has a responsibility to promote consciousness about this issue in an increasingly-interconnected world. Reality television, the gossip trade and other similarly low-brow forms of entertainment have sabotaged attention spans and created meaningless issues to distract public concern. But what if this trend could be turned around, and used for the greater good? For example, why not use the power of celebrity to inspire, motivate and encourage people to get involved?

This is where we come in - holding almost quasi ‘consciousness advocate’ degrees. Our goal should be to constantly reach out and entertain with inspiring messages, challenging change in people’s daily lives.

More than 10% of the U.S. population today is Hispanic, the largest ethnic minority in the United States. In many cases these immigrants have come here to escape poverty and oppression in their home countries, and have been forced to find better living standards elsewhere. Thus, it is our responsibility—as educated citizens, as Hispanics and simply as human beings—to represent our people wherever we are, however we can. continue reading “Basic Standards”

native from filmatika on Vimeo.

Shot in Colombia at the Guajira peninsula in the northernmost part of South America.

Enjoy full screen with headphones. -ac.

At a time when pockets are tight, the general alarm regarding economic decline has given rise to a number of concerns for new-age marketers. A slight edge, a propitious insight, can now make the difference between bankruptcy and billions. This has marketers across the nation scrambling to develop new strategies in a evolving media-scape that they don’t quite understand how to best use, in an effort to gain even an inch.

What marks this economic downturn as unusual are its unique recipients. The Millennials. This generation of brethren, brothas, bros, is the crème of the crop, the best ones yet. Larger (in number) than the Baby Boomers, more well-connected than Oprah, and smarter than you imagined young people could ever be, the Millennials are almost too cool to be true. Born from the early 80’s  to the late 90’s they grew up between the 1990s and 2000s.

This generation of technology-bred, media-soaked, and information-thirsty youth is a class apart, saving wildlife, going ultra-green, and rescuing underprivileged orphans in their spare time. They have not known an era without computers, cell phones or CD’s. They are “the empowered generation” that take information for granted, and make more demands upon what companies can and should offer. Unlike their Gen X predecessors who invented the term “reality bites” Millennials are idealistic and truly believe they can make a difference. continue reading “The Millenials have arrived”

Johnny Depp as the Mad Hatter; Helena Bonham Carter as the Red Queen

 Written by Adal Gutierrez

The new movie building big expectations, not only among Disney fans, but especially among adults who have read the book, is Tim Burton’s adaptation of Lewis Carroll’s Alice’s Adventures in Wonderland. What is already an interesting project, because it is Burton and it is Alice, is flavored by the actors who bring the main characters to life: Johnny Depp as the Mad Hatter; Helena Bonham Carter as the Red Queen; Anne Hathaway as the White Queen; and the new face of Australian actress Mia Wasikowska as Alice. Burton has already said he will stay true to the stories’ essence, although the plot is about a 17-year-old Alice that goes back to Wonderland, a place she visited ten years before. Recently, the images of some movie characters have been released and as you might guess, the movie will be a combination of live performance with animation. With Burton’s gift of a kind of insane and mesmerizing creativity; this movie might just surpass the great expectations it is generating. Alice in Wonderland is in pre-production and is expected to open in theaters March 5, 2010.

Too see more characters from the new movie, click below:

http://www.guardian.co.uk/film/gallery/2009/jun/23/tim-burton-alice-in-wonderland-johnny-depp?lightbox=1

Ok, first let me give credit where credit is due: My 67 year old, conservative yet media savvy mother sent me this link.

It leads to a hub for disillusioned yet Americans in search for a new road map to follow.  Its main attraction is a well produced music video that puts its finger on the pulse of an American Population lost with within the tumult and turmoil that for better or for worse has turned our economy upside down. The premise that “I played by the rules and then the rules changed” is a valid one, if not the most empowering one. Perhaps in this new economy it’s not enough to simply play by the rules of the game, but we must also be prepared to see where the game is going and be prepared for changes. In a way, it’s a kind of therapeutic tool that builds community off of shared stories of personal sorrows. I think ultimately it will be an important part of our American history to chronic these stories of what the average American went through in the depression of 2009.
Its got a catchy tune as well.

http://www.bornagainamerican.org/