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The once secret world of the sneaker collector has exploded into popular culture, with a whole army of fans hungry for the rarest shoes, the latest designs or reissued classics in a never-ending myriad of color and materials. Sneaker fashion has evolved to the status level of couture. The exclusivity, craftsmanship and design in women’s haute couture has translated into the male sneaker world. This has spawned a renaissance of creativity, collaboration and demand. Bragging rights to be the first or only person in your circle to have the latest exclusive shoe comes at a cost.

My girlfriend has her Manolo Blahnik shoes. I have my Alife sneakers. Our habits are closer than we think.

I’ve always had a good gut. When I was 5, I thought it would be a wonderful idea for a chain restaurant that JUST served fries. When I was 13, I couldn’t understand why places like Walmart or Target didn’t have fashionable teen clothes. Why everything “cool” was super expensive. Why gum, couldn’t help whiten or clean teeth. Now all of that has changed and I see that, I wasn’t crazy, I was just ahead of my time. There are a couple of more ideas that I have that I would like to put on the table. The business development of such enterprises is a bit beyond my area of expertise, yet as I would truly love to see these ideas come to life, I’m sharing. After all I can’t do them all and I would love to see them happen. If you’re reading this and know how to make these ideas happen feel free to ring us up for ways we can help.

1st: PureFeet: A business model that combines holistic foot spa treatments with podiatry, with a podiatrist on site to take a look and prescribe treatments as needed. continue reading “Billion Dollar Ideas.”

The artists that are shaping our culture today can no longer be limited to the art gallery and the museum. Today’s artists are broadcasting their work all over the world on screens large and small. They are fluidly migrating back and forth from the art and commercial worlds. Brands like BMW, Adidas, Scion, Louis Vuitton have created clear points of view that they now own as movements. This comes as art has become mainstream and as consumers and the art establishment encourage mixing and matching. It’s fair to say that commercialism and new technologies have shaken up the art world. But this was not always so.

During most of the latter part of the twentieth century, figure art and craftmanship lost its perceived value as the art-buying elites took their acquisition cues from the prevalent mood among critics and artists such as Duchamp. “Traditional” artists, then, went into the more lucrative, less subjective worlds of commercial Art where an image needed to tell a clear story.

continue reading “Business Art is happening now”

Three news items in the space of a few days recently caught my attention. The first was the announcement that the annual World Biofuels Markets Congress will take place this year in Brussels in mid-March. That was followed by extensive coverage of the first biofuel-powered commercial flight courtesy of Virgin Airlines. And shortly after that came news that the UN World Food Programme may have to scale back assistance to poor countries because of a 40 percent rise in world food prices in the last year.

There is a common thread to all three items, and it has to do with food.

The international market price for wheat, corn, soybeans and other food products have all at least doubled in recent years, and in some cases as much as tripled. There have always been fluctuations in global commodity prices due to climate, economics and geopolitics – but this time around there is an important change that is permanent and needs to be addressed urgently by the international community.

The two leading contributors to the current round of increased food prices are fossil fuel and biofuel. Historically high oil prices have dramatically raised the cost of running farm machinery, transporting grain and all other produce, and increased the cost of manufacturing fertilizer. The new factor, however, is biofuel.

The early promise was that only marginal land not currently serving as forest cover or being used for growing food crops would be used to grow biofuel. That myth has been shattered in many ways in many parts of the world, but the US government has typically stepped in with a particularly heavy hand to make matters worse. In the last few years, the US has used subsidies to divert enough domestic corn for bioethanol production that it now constitutes about four percent of the entire global production of coarse grains.

Will the next step be a cartel of biofuel-producing countries? Founding members could be the US and its subsidized farm land, Malaysia and Brazil with their rainforests felled to grow fuel, and Caribbean nations that are putting sugar cane to new use.

Ok, it is not all bad. We do need to reduce our reliance on fossil fuel. And indeed there is a great deal of marginal land that could be used for biofuel. But the process can not be completely market driven when it means that people starve as a direct result. The international community needs to take a serious look at how to manage the whole issue of biofuel production so that it represents a net gain for the planet and not another missed opportunity for clearheaded collective leadership.

Links

Lester Brown - Why Ethanol Production Will Drive World Food Prices Even Higher in 2008

Foreign Affairs / C. Ford Runge and Benjamin Sanauer – How Biofuels Could Starve the Poor

World Biofuels Markets – Annual Congress 12-14 March 2008

Here’s an amazing site: pandora.com

Type a song or artist into their search bar and click the “create” button, you now have your own radio station that will play music from the artist/song you picked and others based on similarities in acoustics, instrumentation, melody, rhythm, etc. — It’s a great way to discover new artists that you’ll enjoy.

These days the latest Olympic scandal is a print ad for a courier company, official sponsor of the Spanish Basketball team, where Spain’s Olympic basketball team players appear stretching the skin on either side of their eyes for an Asian slant with sheepish grins on their faces. That add seems to say “look out Chinese people, here we come!”
The two full-page ads have been running since August in the Spanish sports newspaper Marca. Nobody in Spain noticed anything “inappropriate” until a British newspaper showcased it yesterday.

“Spain’s Olympic basketball teams have risked upsetting their Chinese hosts by posing for a pre-Games advert making slit-eyed gestures.” Wrote Sid Lowe for The Gaurdien. “The failure to recognise the potential consequences is striking in the light of the problems Spain has had with issues of race…”

I am sure the Creatives behind the campaign had no intentions of offend anyone with this ad, nor could they distinguish any offense in it.
It’s an interesting cultural contrast, which is worth examining. continue reading “The Un-PC basketball team”

Raul Higuera’s work is hauntingly beautiful, and definitely worth checking out. The self taught Colombian Fashion photographer presents images that are both dramatic and enchanting as they are fashionable.

check it out at: http://www.raulhiguera.com/

I-phone : You-cardboard

You think the future of mobile phones is the all in one i-phone? Well seems there’s a California company that thinks a painlessly disposable, super lo-cost cell-phone made of cardboard is the future. While with the I-phone you’re tied to AT&T, with the cardboard phone you’re –sort of- free, or at least you don’t have to pay one of those horrendous penalties if you decide to change companies. Minutes are charged from a pre-paid card, no matter what network is behind your calls. This is great news for tourists, or people who want to keep track of their cell-phone expenses on a business trip. But unfortunately in the US if you want a fancy phone you have to have it locked to a network. You can bet the idea of an unlocked i-phone makes AT&T tremble!

The European Wireless freedom:

What does a “locked” phone mean exactly? It means you are locked into a given system, and often times it feels like you made a deal with the devil. Europe has lived a free wireless life from the beginning, since the wise European Union forced all the network systems to unify from the start. So over there you can buy a cell-phone while in a network and move the device with you if you change your carrier. Really!!

For the US consumer the advantage has been that the cost of the phone itself has been greatly reduced, subsidized by the wireless carrier. So as soon as you get bored with one model you can move to another for a reasonable amount not even close to the real value of the device. That’s if you keep it in the same network. If not the Penalty Monster gets you and that, for some, it’s something that goes against all good old rules of capitalism.

California rules:
But wait there’s hope! A few days ago a preliminary California ruling stated that Sprint Nextel must pay consumers in California $18.2 million from a class-action lawsuit that challenged these “early termination fees,” and that the company must stop trying to collect the $54.7 million they are seeking from other customers who haven’t paid they early termination charges.

There’s a big possibility this ruling may extend to other states. Maybe very soon we’ll move into a network free wireless world in the US too. If that’s the case, it will very likely be the cheap cardboard cell-phones that turn out to be the big winners.

So many forms of media exist today that Media Nerd is absolutely certain that soon the phrase “alternative media” will cease to have any meaning at all. In our quest to make sure that nobody escapes from advertising messages we use every available surface for signage, screen placement, projection, graffiti, murals, until the landscape has no clear, open surfaces. So here are a few ideas about more:

Health Clubs:

• Cardio-workout equipment can be equipped with text zippers on which to read news, stock quotes, and ads.
• Plastic bags in the locker rooms can carry ads, which will cut the cost for the club because the advertiser is underwriting the service.
• Towels can be made with ads or logos and then supplied free or at low cost to the club
• Let’s not forget the back of the restroom stall door, which is already being done in bars and clubs.

Books:

• Bookmarks with ads/coupons can be distributed in bookstores with purchases and/or in libraries with books being checked out
• Put ads back in mass-market paperback books; they had bound-in ads in the middle about 50 years ago. That will help cut the cost of books themselves while delivering an audience that probably reads fewer magazines and watches less television.

Media Nerd recently met with the sales manager of Hercules Networks, a company that makes charging stations for cell phones: You watch news, weather, and ads while your cell phone charges in 10 minutes flat. Bookstores, libraries, and health clubs are three more venues I would suggest to him, since the average user is in each of these venues for at least ten minutes while browsing, shopping, or dressing. Not to mention everyone else who is also there who is exposed to the ads.

Of course, this also needs an approach that a client can measure, since everything is all about results. This has been done with 800-telephone numbers before, so there is a simple answer: All ads carry a variation of the web address so the site administrator can pull reports to log the number of hits by media form. That’s how to measure ROI.

Wellness is the new big American obsession. It speaks to our country’s hunger for continued youthfulness, focus and purpose as different things continue to exert strong pressure on our personal, family and work lives. We’re frankly all a little bit stressed over many things, including the economy, the state of the world, and the environment.

And while technology helps us to catch up by organizing us a bit more, keeping up with the growing base of gadgetry can also add to the worries. As a result we desperately need some space and time to meditate and take care of ourselves. Welcome to America’s heightened search for balance.

This search for the ‘better self’ was begun by Oprah in the late eighties and has increased over the years. Our quest for calm, ironically, is coming at a time when Americans are forced to work and try harder to keep up with the rest of the world. The Asians are kicking our butts in terms of economic growth, and the Europeans and their stronger Euro are putting a break on our ability to enjoy foreign travel. No wonder we’re looking for an outlet to let off some steam.

But we’re looking for a little bit more than just relaxation; we’re also looking for values and meaning. This feeling was drastically marked by the catastrophic impact on our collective identity after September 11th. continue reading ““I Feel Good” : America’s Wellness Revolution”