It makes sense when you think about it.
Ralph Lauren can remake the Great Gatsby with all its 1920’s American Royalty luxury. Juicy Couture could put out a 16th century raunchy French comedy full of dark humor and cotton candy wigs. Levis could remake Rebel without a Cause, or reinvent a great American tradition in need of an update: The Western. DKNY can tell a futuristic city sleek story of action, ambition and betrayal. Alexander McQueen could make a series of shorts: Grimms Fairy Tales, for adults.
With Product placement becoming more of the norm, it seems like only the big studios and the fashion & luxury brands will be able to rescue my favorite genre before it becomes to expensive to produce: The period piece; The historical fantasy; Those films that take you to a time and place before products.
I could go on and on, about the different designer luxury brands that could tell fabulous stories, it’s an expensive endeavor, and few will take the risk even though the rewards might very well skyrocket their brands. continue reading “Will fashion brands join the Advertainment revolution shooting movies that tell a trend story?”