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	<title>thevoxcollective</title>
	<link>http://www.thevoxcollective.com/talk</link>
	<description>Ideas on the move</description>
	<lastBuildDate>Wed, 07 Jul 2010 19:23:50 +0000</lastBuildDate>
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		<title>The Internet Cosmopolitan by Kurt Griese</title>
		<description><![CDATA[ 
 
I am hoping, though, that many of them have kids, who, when they have a moment to take a break from their iPods, Internet, or Google, will explain to their parents running the country just how the world is being flattened. 
-Thomas Friedman
 
 Anyone who has graduated with some sort of business [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/208/the-internet-cosmopolitan-by-kurt-griese.html</link>
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		<title>Fashion brands, need ideas for HHM? Take note.</title>
		<description><![CDATA[
A picture can say a thousand words&#8230;.! Needless to say, I LOVE THIS CAMPAIGN, and I don&#8217;t even smoke.  Mario Testino, thank God we have you out there. V Magazine, you get what i love. I&#8217;m buying whatever your selling&#8230;!
]]></description>
		<link>http://www.thevoxcollective.com/talk/207/fashion-brands-need-ideas-for-hhm-take-note.html</link>
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		<title>Putting a New Spin on Spin-offs</title>
		<description><![CDATA[
 Written By: Gabrielle Smedes


Mainstream television continues to be one of the largest driving forces of our culture today. What we watch affects decisions about what we wear, what we eat, where we go. Even further, television can control the way we spend our time: how often have we cut plans short so we can [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/203/putting-a-new-spin-on-spin-offs.html</link>
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		<title>Basic Standards</title>
		<description><![CDATA[

By: Catherine Marie Cuello
 
If equality benefits everyone, even those in the upper class, then why do we not work towards improving basic living standards? Today’s media has a responsibility to promote consciousness about this issue in an increasingly-interconnected world. Reality television, the gossip trade and other similarly low-brow forms of entertainment have sabotaged attention [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/200/basic-standards.html</link>
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		<title>India and the UPA’s  promise of Utopia by Alexander Mathew</title>
		<description><![CDATA[

To begin with, the UPA (United Progressive Alliance- formed by the Indian National Congress and its allies) had rallied to win resoundingly in 2009 because of two important factors. First, the BJP (Bharatiya Jantha Party) had made a mess of things with shady management if not propagation of the Gujarat riots (2006) coupled with blatant [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/201/india-and-the-upa%e2%80%99s-promise-of-utopia-by-alexander-mathew.html</link>
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		<title>BP Oil, Friend or Foe? by Stephanie Yu</title>
		<description><![CDATA[
Anyone who has been near a television the past two months has some idea of what is happening when the words “BP” and “oil spill” are in the same sentence. The recent oil spill, considered the worst in US history, is agreed to be a travesty in terms of environmental safety and regulation, government policy, [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/199/bp-oil-friend-or-foe-by-stephanie-yu.html</link>
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		<title>My Gray Space by Meagan Phillips</title>
		<description><![CDATA[

With New York Fashion Week fading away in the rear view mirror, the new fall must-haves are sure to spice things up this season. From sequin tops to fur skirts, this fall is certain to be a great one – at least in the fashion world! Designers like Burberry Prorsum, Michael Kors, and Marc Jacobs [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/198/my-gray-space-by-meagan-phillips.html</link>
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		<title>native. (more vimeo experiments)</title>
		<description><![CDATA[
native from filmatika on Vimeo.
Shot in Colombia at the Guajira peninsula in the northernmost part of South America.
Enjoy full screen with headphones. -ac.
]]></description>
		<link>http://www.thevoxcollective.com/talk/197/native-more-vimeo-experiments.html</link>
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		<title>The Story of the Incredibly Shrinking Brands</title>
		<description><![CDATA[
How and when did brands get so small? It seems that despite the greater availability of tools and engaging media to connect brands with consumers, the impact of brands on society has greatly diminished. Why are the trillions of dollars currently spent on marketing only getting us “Paris Hilton” brands instead of timeless “Liz Taylors?” [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/20/the-story-of-the-incredibly-shrinking-brands.html</link>
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		<title>U.S. Latinos, What Simón Bolívar Dreamt About All Along</title>
		<description><![CDATA[
As part of the idyllic period that is the sabbatical between Christmas and New Year’s I read a clever book by Mexican writer Jorge Volpi entitled “El Insomnio de Bolívar,” which loosely translates to “Bolívar’s Insomnia.” In this tome Volpi explores whether the concept of Latin America exists or is an exotic construct crafted by [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/194/us-latinos-what-simon-bolivar-dreamt-about-all-along.html</link>
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		<title>The Millenials have arrived</title>
		<description><![CDATA[

At a time when pockets are tight, the general alarm regarding economic decline has given rise to a number of concerns for new-age marketers. A slight edge, a propitious insight, can now make the difference between bankruptcy and billions. This has marketers across the nation scrambling to develop new strategies in a evolving media-scape that [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/127/th-millenials-care-more.html</link>
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		<title>My experience as an intern blog entry</title>
		<description><![CDATA[

This summer, I spent nine weeks as a creative services and new business development intern at the vox collective. I had hoped to intern at an agency this summer to find out more about what people in the different departments of an ad agency do on a day-to-day level, since I knew I was interested [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/193/my-experience-as-an-intern-blog-entry.html</link>
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		<title>Fall Fashion Trend Awareness Has Useful Applications in Other Product Categories, Too</title>
		<description><![CDATA[
The back-to-school ads are here. So are the slightly shorter days and the perceptibly cooler nights. Take your last trips to the beach, because like it or not, fall is just around the corner.  
 And with the arrival of fall comes the yearly onslaught of new fall trends. According to trend forecasters, over-the-knee [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/192/fall-fashion-trend-awareness-has-useful-applications-in-other-product-categories-too.html</link>
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		<title>Recession-Induced Changes in Consumer Dining Habits Actually Create New Opportunities for Brand Managers</title>
		<description><![CDATA[
For many of us, the current economic climate has curtailed more than just our shoe shopping or vacationing habits. It’s hitting us right in the gut (no pun intended) by changing our food and beverage consumption habits as well. As Elizabeth Strott, a finance journalist, explained concisely in a July 2009 MSN Money article, “The [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/191/recession-induced-changes-in-consumer-dining-habits-actually-create-new-opportunities-for-brand-managers.html</link>
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		<title>Fashion Goes Global</title>
		<description><![CDATA[
 Walk down Fifth Avenue (or through Battery Park, or around Williamsburg), and you’re likely to notice that a lot of the bodies rushing back and forth are clothed or accessorized in one of this year’s hottest trends: designs inspired by the diverse origins of global culture. Ikat prints, Madras fabrics, and African-inspired textiles and [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/190/fashion-goes-global.html</link>
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		<title>What Can Brand Managers Learn from So-Called Pottermania?</title>
		<description><![CDATA[Written by Charlotte Blumenfeld
Quidditch. Hogwarts. Gryffindor. Even though you won’t find them in the Oxford English Dictionary, if you haven’t been living under a rock (or sequestering yourself from all entertainment media coverage) for the past decade, you probably know what these words refer to. The sport played by Harry Potter and his pals, the [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/189/what-can-brand-managers-learn-from-so-called-pottermania.html</link>
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		<title>“Infomercial King,” Billy Mays, Dies at 50</title>
		<description><![CDATA[Written by Nicolas Pinto
Billy Mays, the famous commercial pitchman, most known for his role in the OxiClean commercials, passed away on June 28, 2009, at the age of 50. Mays began his career at mall shows and convention centers near Atlantic City. There he learned the tricks of the trade from other veteran pitchmen and [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/188/%e2%80%9cinfomercial-king%e2%80%9d-billy-mays-dies-at-50.html</link>
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		<title>A First look at Tim Burton’s “Alice in Wonderland”</title>
		<description><![CDATA[ 
Johnny Depp as the Mad Hatter; Helena Bonham Carter as the Red Queen
 Written by Adal Gutierrez
The new movie building big expectations, not only among Disney fans, but especially among adults who have read the book, is Tim Burton’s adaptation of Lewis Carroll&#8217;s Alice&#8217;s Adventures in Wonderland. What is already an interesting project, because it is Burton [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/187/a-first-look-at-tim-burton%e2%80%99s-%e2%80%9calice-in-wonderland%e2%80%9d.html</link>
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		<title>Back to Basics for Marketers</title>
		<description><![CDATA[ 
Written by Melissa Schwartz
In this day and age, technology seems to be establishing itself as the go-to medium for marketing campaigns. However, some major companies are taking an old school approach when it comes to promoting their products and services—and they are generating positive results! 
 
Nike’s “Paper Battlefield” campaign, which consisted of a series of [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/183/back-to-basics-for-marketers.html</link>
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		<title>Latina beauty&#8230; can&#8217;t be ignored</title>
		<description><![CDATA[
I’ve heard it stated before that the sale of “small luxuries” like lipsticks and other beauty products actually increase during times of economic recession.  It seems this is ringing especially true right now with Latinas!  Latinas are more image conscious than non-Latinas in that 57% (compared to 42% of non-Latinas) said that they do “whatever [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/181/latina-beauty-cant-be-ignored.html</link>
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		<title>Born Again American</title>
		<description><![CDATA[
Ok, first let me give credit where credit is due: My 67 year old, conservative yet media savvy mother sent me this link.
It leads to a hub for disillusioned yet Americans in search for a new road map to follow.  Its main attraction is a well produced music video that puts its finger on the [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/174/born-again-american.html</link>
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		<title>Judging Sonia&#8217;s Experience.</title>
		<description><![CDATA[
Experience leads to understanding.
Understanding leads to insights that can’t be learned in a seminar or from a book.
There is much talk these days about how the insight gained from ones colored life experience, adds to the understanding of a multicultural society.
I speak candidly of the discussion surrounding Judicial Nominee Sonya Sotomayor who enjoys a quick [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/171/judging-sonias-experience.html</link>
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		<title>The Needle has Shifted</title>
		<description><![CDATA[
America’s Needle has Permanently Shifted.
We are not the United States of 15 years ago, and never has this been more apparent than in the election of our new president. Barack Hussien Obama represents everything that is different about our new America from the inside out. Younger than most of his predecessors , half black, half [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/166/the-needle-has-shifted.html</link>
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		<title>¡Bienvenidos a la Nueva America!  Or… the First Five Things You Need to Learn about Advertising in Spanish-Language Media</title>
		<description><![CDATA[
Media Nerd is a native New Yorker and grew up among people of many different ethnicities. All the immigrant groups that contributed to the Boom generation had a very different experience from today’s Hispanic immigrant; to think that the Hispanic immigrant will behave the same way is to misjudge the current environment and mood. Becoming [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/161/%c2%a1bienvenidos-a-la-nueva-america-or%e2%80%a6-the-first-five-things-you-need-to-learn-about-advertising-in-spanish-language-media.html</link>
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		<title>Flu meets fashion</title>
		<description><![CDATA[
By now I’m sure we’ve all heard of the Swine Flu epidemic which has been creating media frenzy for the past 2 weeks. IF you have not heard of it, frankly I’m a little concerned for you, and not because of the threat Swine Flu poses. In light of the current outbreak I have been [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/158/flu-meets-fashion.html</link>
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		<title>Putting the Latin touch in our grocery aisles</title>
		<description><![CDATA[America is at its most multicultural when it is in the kitchen and the dining room. What we eat is a product of both our immigrant backgrounds as well as a more global and connected world.  Instead of a melting pot, we now have a delicious tossed salad with a multitude of options for dressings. [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/157/putting-the-latin-touch-in-our-grocery-aisles.html</link>
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		<title>Hispanics and going out</title>
		<description><![CDATA[The $1 trillion Hispanic Opportunity for Restaurants
QSR spells family for the Hispanic market. A time to enjoy with others and share a meal with great taste and value.  QSR’s provide an affordable indulgence for most Hispanic families.  Hispanics overindex in going out to eat.  Some dynamics that drive this behavior are the [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/156/hispanics-and-going-out.html</link>
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		<title>turbulence (an HD experiment in vimeo)</title>
		<description><![CDATA[
turbulence from filmatika on Vimeo.
My flight from Tulsa to NYC.
Enjoy your flight&#8230; view full screen and with headphones. -ac.
]]></description>
		<link>http://www.thevoxcollective.com/talk/155/turbulence-an-hd-experiment-in-vimeo.html</link>
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		<title>Value is the New Green&#8230;Surprised!?</title>
		<description><![CDATA[
Consumers perception of going green has risen and fallen faster than the stock market these days. Companies and consumers alike have experienced this roller coaster of a ride as our economy went from boom to bust. Going green was a way for corporations to flex their social responsibility muscles and for consumers to feel empowered [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/150/value-is-the-new-greensurprised.html</link>
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		<title>What impact does the economy have on job-seekers who are new to the game?</title>
		<description><![CDATA[ 

New grads have it tougher now than those in years passed considering they are often up against their industries experienced and well-established professionals. Another contributing factor making their search more difficult is that there are simply less jobs since fewer companies are actively hiring.

Job placement expectations for the Class of 2009 have dramatically decreased [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/151/what-impact-does-the-economy-have-on-job-seekers-who-are-new-to-the-game.html</link>
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		<title>spring internship program about to begin</title>
		<description><![CDATA[The vox collective is once again opening its doors to hungry and talented undergraduate and graduate students with a knack for advertising and marketing as a profession. We have received a great number of resumes and have now begun the process of reviewing applicants. You still have time to be part of the consideration mix. [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/148/spring-internship-program-about-to-begin.html</link>
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		<title>Private Label preserves authenticity and inspires competition</title>
		<description><![CDATA[Private label is growing. Walmart, Target and Safeway and even 7-11 are just a few of the big guns that have invested heavily into their own store brands. These labels are differentiated and taste good. Gone are the days of cheap black on white packaging or a lack of cache associated with a store brand [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/147/private-label-preserves-authenticity-and-inspires-competition.html</link>
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		<title>Creativity is Sparked During Recessions</title>
		<description><![CDATA[ 

Creativity was celebrated throughout the first week of April in Geneva during their annual International Exhibition of Inventions. Inventors from 45 countries around the world showed up with hopes of having their inventions picked-up by investors/ manufacturers.

Some of the featured inventions included spring-loaded high heels which act as tiny shock absorbers to make walking [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/146/creativity-is-sparked-during-recessions.html</link>
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		<title>Media Nerd on TV:  Reports of its death are greatly exaggerated.</title>
		<description><![CDATA[
Somebody is reading too many blogs written by the wrong people because there have been so many rumors about the impending death of television ever since people began getting the internet in their own homes. The word “convergence” became popular in the 90s and while it isn’t being used all that much anymore, a lot [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/141/media-nerd-on-tv-reports-of-its-death-are-greatly-exaggerated.html</link>
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		<title>Consumer Satisfaction Is On the Rise</title>
		<description><![CDATA[
Although the economy is looking pretty grim these days, consumers’ satisfaction levels are actually on the rise.  And amongst the happiest of this group- retail shoppers.  Last quarter the ACSI (American Customer Satisfaction Index) recorded its first increase in well over a year!
Where’s the sale?
Well… just about everywhere from Wal-Mart to upscale boutiques on Rodeo [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/139/consumer-satisfaction-is-on-the-rise.html</link>
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		<title>Brand Lessons From FDR : some marketing tips from our 34th president</title>
		<description><![CDATA[






This article appears in adweek, for the full story, click here:
As marketers struggle with this recessionary economy, history might be able to provide a lesson or two in terms of how to survive and create opportunities for growth. Our president-elect purportedly is looking back at history, including Franklin D. Roosevelt&#8217;s management of the Great Depression, [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/138/brand-lessons-from-fdr-some-marketing-tips-from-our-34th-president.html</link>
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		<title>Retail Therapy for Recessionary Times</title>
		<description><![CDATA[
Many fashionistas talk about the stimulating and soothing effect of shopping when one is not feeling too fancy. The ladies in “Sex in the City” have become the ultimate symbols of this state of mind. But what happens when the carefree shopper is hit with a not so light case of dwindling disposable income and [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/98/retail-therapy-for-recessionary-times.html</link>
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		<title>A little Hispanic antidote for the market blues</title>
		<description><![CDATA[
As marketers continue the uphill struggle to ignite consumer spending during this recessionary economy, not everything should be gloomy. Recessions have historically instigated certain business corrections that fuel innovation and creativity.
Additionally, many of the brands that have weathered the test of time have been those that continued business as usual during rough times. They took [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/137/a-little-hispanic-antidote-for-the-market-blues.html</link>
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		<title>Salty Satisfaction. It keeps us happy.</title>
		<description><![CDATA[
As the economy doldrums set in and few Americans can afford the luxury of that new car, computer upgrade or even that new flat screen TV, it’s the little things that we will rely on to make us happy. It’s a special lunch at our favorite place, a latte indulgence that feels like a hug. [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/132/salty-satisfaction-keeps-us-happy.html</link>
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		<title>Fashion designers are betting on culture to reinvent Spring.</title>
		<description><![CDATA[
Excursions to the African and Asian continents have been a persistent theme in 2009 spring shows: surely something to do with the urge to get as far away from the West&#8217;s problems as possible. Junya Watanabe and Ralph Lauren have both gone African throughout on their runway. Miuccia’s idea to “move away from all the [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/128/fashion-designers-are-betting-on-culture-to-reinvent-spring.html</link>
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		<title>Sneaker Couture</title>
		<description><![CDATA[
The once secret world of the sneaker collector has exploded into popular culture, with a whole army of fans hungry for the rarest shoes, the latest designs or reissued classics in a never-ending myriad of color and materials. Sneaker fashion has evolved to the status level of couture. The exclusivity, craftsmanship and design in women&#8217;s [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/23/sneaker-couture.html</link>
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		<title>Billion Dollar Ideas.</title>
		<description><![CDATA[
I’ve always had a good gut. When I was 5, I thought it would be a wonderful idea for a chain restaurant that JUST served fries. When I was 13, I couldn’t understand why places like Walmart or Target didn’t have fashionable teen clothes. Why everything “cool” was super expensive. Why gum, couldn’t help whiten [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/115/billion-dollar-ideas.html</link>
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		<title>Business Art is happening now</title>
		<description><![CDATA[
The artists that are shaping our culture today can no longer be limited to the art gallery and the museum.  Today’s artists are broadcasting their work all over the world on screens large and small. They are fluidly migrating back and forth from the art and commercial worlds. Brands like BMW, Adidas, Scion, Louis [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/19/business-art-is-happening-now.html</link>
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		<title>Fossil Fuel, Biofuel and Hunger</title>
		<description><![CDATA[
Three news items in the space of a few days recently caught my attention. The first was the announcement that the annual World Biofuels Markets Congress will take place this year in Brussels in mid-March. That was followed by extensive coverage of the first biofuel-powered commercial flight courtesy of Virgin Airlines. And shortly after that [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/26/fossil-fuel-biofuel-and-hunger.html</link>
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		<title>Introducing your own virtual DJ</title>
		<description><![CDATA[Here&#8217;s an amazing site: pandora.com
Type a song or artist into their search bar and click the &#8220;create&#8221; button, you now have your own radio station that will play music from the artist/song you picked and others based on similarities in acoustics, instrumentation, melody, rhythm, etc. — It&#8217;s a great way to discover new artists that [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/126/introducing-your-own-virtual-dj.html</link>
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		<title>The Un-PC basketball team</title>
		<description><![CDATA[
These days the latest Olympic scandal is a print ad for a courier company, official sponsor of the Spanish Basketball team, where Spain&#8217;s Olympic basketball team players appear stretching the skin on either side of their eyes for an Asian slant with sheepish grins on their faces. That add seems to say “look out Chinese [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/125/the-un-pc-basketball-team.html</link>
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		<title>Colombia&#8217;s fashion prodogy</title>
		<description><![CDATA[
Raul Higuera&#8217;s work is hauntingly beautiful, and definitely worth checking out. The self taught Colombian Fashion photographer presents images that are both dramatic and enchanting as they are fashionable.
check it out at: http://www.raulhiguera.com/
]]></description>
		<link>http://www.thevoxcollective.com/talk/123/colombias-fashion-prodogy.html</link>
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		<title>A Wonderful Free Wireless world</title>
		<description><![CDATA[
I-phone : You-cardboard
You think the future of mobile phones is the all in one i-phone? Well seems there’s a California company that thinks a painlessly disposable, super lo-cost cell-phone made of cardboard is the future. While with the I-phone you’re tied to AT&#38;T, with the cardboard phone you’re –sort of- free, or at least you [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/121/a-wonderful-free-wireless-world.html</link>
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		<title>Media Nerd on Alternative Media, Part I</title>
		<description><![CDATA[
So many forms of media exist today that Media Nerd is absolutely certain that soon the phrase “alternative media” will cease to have any meaning at all. In our quest to make sure that nobody escapes from advertising messages we use every available surface for signage, screen placement, projection, graffiti, murals, until the landscape has [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/120/media-nerd-on-alternative-media-part-i.html</link>
			</item>
	<item>
		<title>&#8220;I Feel Good&#8221; : America&#8217;s Wellness Revolution</title>
		<description><![CDATA[

Wellness is the new big American obsession. It speaks to our country’s hunger for continued youthfulness, focus and purpose as different things continue to exert strong pressure on our personal, family and work lives. We’re frankly all a little bit stressed over many things, including the economy, the state of the world, and the environment.
And [...]]]></description>
		<link>http://www.thevoxcollective.com/talk/113/i-feel-good-americas-wellness-revolution.html</link>
			</item>
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