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thevox
We love to make brands big by consistently delivering what's good.
It's when a brand leverages its brand assets to make a strong statement that connects with millions, resulting in loyalty and sales. It's when your consumers don't just like you. They love you.
A branded movement is created by putting values and consumer inspirations at the center of your branding strategy, culminating in an unforgettable experience that can include advertising campaigns, branded content, products and other cool things that make people say "wow." When done right, a branded movement becomes a brand foundation and equity that last beyond campaigns.
We're advertising and communication change agents that build campaigns and assets based on culture and values to move both consumers and clients.
Our Services
- Integrated advertising and marketing campaigns
- Media innovation, planning and buying
- Branded content, product and other cool ideas for our clients
- Direct and digital marketing
- Public relations and public affairs
- Multicultural marketing and advertising
We like building engaging stories that connect on an emotional as well as intellectual level with consumers. We do this by getting to your brand's core and asking ourselves these key questions:
What will make you breakthrough?
What will make you memorable?
What will make you loved?
At the end of hard work involving numbers, questions and many passionate conversations, we get to some valuable brand and consumer nuggets that serve as the foundation for breakthrough campaigns that will make you stand out.
The result is a brand experience the consumer feels, lives and owns. Though we pride ourselves on ideas, we are sigma six certified focused and grounded with a process that ensures relevancy and a return on investment. At the core of our philosophy the idea is that you can serve business needs while inspiring, challenging and entertaining our audiences.
Multicultural & Global
Culture is at the core of story-telling. From the power of literature and old traditions, to what
teenagers and the not so young are posting on Youtube and Facebook. An added layer of inspiration
and complexity is our country's rich mosaic.
The melting pot has become a delicious tossed salad. We help brands embrace cultural movements both here and abroad to not only get with the program, but more importantly, to give their brands life through consumer buy-in and through the challenges and inspiration other cultures and lifestyles pose.
Social marketing & community engagement
The Vox works with corporations, non-profit organizations, governments and development
institutions using a pioneering approach to social marketing and community engagement. These
partnerships and related branding initiatives result in social movements that move beyond individual
corporate and non-profit programs.
Branding and Design
At the vox collective we believe all brands should be beautiful, and that building a brand is both a science and an art. We are also very familiar with the challenges faced by global brands that need to function in multiple cultural and language environments.
We take great pride in developing identities for new products and rejuvenating or reinventing the identities of existing ones. Our design team is happy to build you brand guidelines or to work within existing brand guidelines to create annual reports, brochures, packaging, websites or other marketing collaterals that make the impact you want.
Interactive & Digital Media
This is the era of opportunities. Story-telling has never been so much fun, yet challenging. The
creative and collaborative spirit is alive in many of us and it has accelerated the new media
revolution. Individuals are coming together to share passion points and to entertain and be
entertained.
Brands need to be part of this dialogue. Having an engaging brand story is the best place to begin. The rest will follow, including the technology and gadgets that will you deploy to make a splash. We are part of the new media generation and want to help brands bring their full potential online.
People
Collective comes from our open collaboration approach. We work with writers, directors, design studios, media, community leaders, celebrities and many others from the outside to get a broader perspective to create our campaigns.
We are a diverse set of creative strategists and strategic creatives intent on moving people through insightful, breakthrough communication campaigns that make our clients leaders.
Roberto Ramos must have driven his mother crazy as a child for he is rarely content until things are done to his satisfaction, or when someone can prove to him how it’s done better. A visionary with the memory of an elephant he applies a bird’s eye vision to every scenario, accurately interpreting market trends and their direct impact on business needs. He leads the company’s internal strategy, new business and guides the marketing campaigns for our existing clients including Macy’s, 5th 3rd Bank, and Verizon Wireless.
An articulate bugger he is a frequent speaker at industry conferences and has been quoted in media outlets such as the New York Times, Business Week, The Financial Times, Hispanic Business, CBS and NBC.
His past life was spent at conglomerates such as Grey Worldwide and Burson-Marsteller, where he provided marketing counsel to companies including IBM, Phillip Morris, Merrill Lynch, AOL, Venezuela’s Cisneros Group of Companies,
Intel, United Distillers and Procter and Gamble. Roberto holds a Bachelors of Arts in Economics and Literature from Cornell University and is fluent in Spanish, Italian, French and Portuguese.
Susan is fast talker and an even faster thinker, she has been known to deliver a winning creative presentation in less than five minutes. She challenges her team to "get the point across" in ways that surprise, challenge and engross their audiences. Curious by nature, her passion and enthusiasm permeate the agency generating enough energy to power the AC on hot summer evenings when Con Edison gives out.
Susan has led successful campaigns for clients like Verizon Wireless, Macy’s, Martell, Chivas, Hennessy, MTV, Coca-Cola, UNICEF, and The Office of National Drug Control Policy. She is the brand architect behind the Daisy Fuentes line of clothes, Voto Latino, Yele Haiti for Wyclef Jean and other brands for social change.
A passionate speaker and writer, Susan has been quoted in numerous periodicals including Crain’s, NY 1, NBC, Vanidades, NEO, Hispanic Business, El Universal, and AdWeek. She has also spoken in conferences and panels around the country.
Andrés is very serious about the art and science of advertising and brand building. Those privileged to witness his presentations usually leave impressed by the nuances that make the difference between bland and brilliant. He does this through his skill as a multitalented visual artist who navigates fluidly through the worlds of print, digital, branding and film. As the agency’s creative director and lead art direction eye, Andrés has led campaigns for clients such as Verizon Wireless, Macy’s, Pfizer, Time Life, Chivas Regal, and the Cherokee Nation among others.
He has also created the brand architecture for brands such as Voto Latino for Rosario Dawson; Daisy Fuentes’ clothing line; and Yéle Haiti for Wycleff Jean among many others. A frontrunner in the digital and social marketing revolution, he created and managed the first interactive department in Wunderman/Y&R Latin America in the 90’s. As a filmmaker Andrés has directed short films, video installations, documentaries, music videos and TV commercials, directing talent like Cameron Diaz, John Leguizamo, and Zoe Saldana among others.
He is currently working in the development of his feature film based on the life of Colombian World Boxing champion “kid Pambelé”.
Andrés has also participated in panels, spoken in conferences both in the USA and Latin America and has received numerous recognitions for his work. He has also participated as judge for awards such as the London International Advertising Awards.
“Awilda knows best.” That is our mantra at the agency. Why? Because she knows how much we love what we do, and she manages to make us profitable by doing just that. A native New Yorker, Awilda was born in Chelsea where at a very young age she discovered she had a knack for numbers.
She studied accounting at Baruch College and her competitive spirit and her passion for ideas soon led her to advertising. Awilda has now been running agencies for 20 years and counting. She honed her craft at agencies big and small including Y&R, McCann Erickson, CMG Communications, and KSL Media etc.
She is a proud member of the National Association of Female Executives, a Certified PADI Scuba Diver and a wine and food enthusiast.
Jackie Brown looks nothing like her famous namesake though she does kick ___ when it comes to getting things done. Born in the US, Jackie grew up in Venezuela where she studied audiovisual communications.
She worked in media, advertising, broadcast, and animation for the last 14 years for companies such as Lifetime, A&E and HBO Latin America. She also applied her production and language skills and her eye for detail to agencies like Uniworld, Green Team and many others.
A woman of many hidden talents Jackie happens to be a classical trained pianist, and a professional dancer. She recently completed her sigma six certification process, proving that she is still an A student, to boot.
Lidia, or Laly as she’s affectionately called, has the mind of a razor, the wit of an executioner, and the smile of a child. Born in Argentina, she grew up in Venezuela and has traveled the globe supervising the creative aspects of production from Los Angeles to Buenos Aires. She studied communications at La Universidad Central de Venezuela and graphic design at Pratt Institute.
Her ability to be sugar sweet or wickedly dark often catches innocent souls off guard. A writer by trade with an eye for art and design, Laly is as versatile as she is prolific. She has spent the past 15 years in agencies such as: JWT, McCann Erickson, Leo Burnett, and EURO RSCG.
Laly collects vintage tin robots. In her spare time she can be found bidding away on e-bay.