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thevox
We love to make brands big by consistently delivering what's good.
It’s when a brand leverages its brand assets to make a strong statement that connects with millions, resulting in loyalty and sales. It’s when your consumers don’t just like you. They love you.
A branded movement is created by putting values and consumer inspirations at the center of your branding strategy, culminating in an unforgettable experience that can include advertising campaigns, branded content, products and other cool things that make people say “wow.” When done right, a branded movement becomes a brand foundation and equity that last beyond campaigns.
We’re advertising and communication change agents that build campaigns and assets based on culture and values to move both consumers and clients.
What makes us “good”
- Integrated advertising and marketing campaigns
- Media innovation, planning and buying
- Branded content, product and other cool ideas for our clients
- Direct and digital marketing
- Multicultural marketing and advertising
We like building engaging stories that connect on an emotional as well as intellectual level with consumers. We do this by getting to your brand’s core and asking ourselves these key questions:
What will make you breakthrough?
What will make you memorable?
What will make you loved?
At the end of hard work involving numbers, questions and many passionate conversations, we get to some valuable brand and consumer nuggets that serve as the foundation for breakthrough campaigns that will make you stand out.
The result is a brand experience the consumer feels, lives and owns. Though we pride ourselves on ideas, we are sigma six certified focused and grounded with a process that ensures relevancy and a return on investment. At the core of our philosophy the idea is that you can serve business needs while inspiring, challenging and entertaining our audiences.
Multicultural & Global
Culture is at the core of story-telling. From the power of literature and old traditions, to what
teenagers and the not so young are posting on Youtube and Facebook. An added layer of inspiration
and complexity is our country's rich mosaic.
The melting pot has become a delicious tossed salad. We help brands embrace cultural movements both here and abroad to not only get with the program, but more importantly, to give their brands life through consumer buy-in and through the challenges and inspiration other cultures and lifestyles pose.
Social marketing & community engagement
The Vox works with corporations, non-profit organizations, governments and development
institutions using a pioneering approach to social marketing and community engagement. These
partnerships and related branding initiatives result in social movements that move beyond individual
corporate and non-profit programs.
Interactive & New Media
This is the era of opportunities. Story-telling has never been so much fun, yet challenging. The
creative and collaborative spirit is alive in many of us and it has accelerated the new media
revolution. Individuals are coming together to share passion points and to entertain and be
entertained.
Brands need to be part of this dialogue. Having an engaging brand story is the best place to begin. The rest will follow, including the technology and gadgets that will you deploy to make a splash. We are part of the new media generation and want to help brands bring their full potential online.
“Collective” comes from our open collaboration approach. We work with writers, directors, design studios, media, community leaders, celebrities and many others from the outside to get a broader perspective to create our campaigns.
We are a diverse set of creative strategists and strategic creatives intent on moving people through insightful, breakthrough communication campaigns that make our clients leaders.
We come from all backgrounds. We're partners and devil's advocates, planners and creators,
dreamers and doers. We're known to ask all the tough questions, to try to solve the tough problems,
and more importantly, to create work that inspires consumers.